Case study · placeholder story
Fully booked weekends. Empty Tuesdays.
Hospitality group, Dar es Salaam
Social · WhatsApp ads · Web · AIChallenge
Weekends were full. Weekdays were empty. Ad spend bought Instagram reach, bookings came from walk-ins, and nobody could say what marketing was worth.
Insight
Most enquiries arrived on WhatsApp after 8pm and waited a day for a reply. The funnel was leaking at the reply, not at the ad.
Strategy
Move spend from reach to bookings. One offer per weekday segment. Make WhatsApp the checkout.
Execution
Click-to-WhatsApp ads, an AI-assisted instant reply, a three-offer landing page, short video for each offer and bookings tracked by source.
Result
Weekday bookings up, cost per booking down, and a monthly report tied to revenue for the first time.