The hook is the ad
Viewers decide fast, so the opening must show a result, ask a sharp question or reveal a problem. Brand logos and slow fades spend your best seconds on nothing.
Hook patterns that work
- Show the outcome first, then how it happened.
- Ask a question your buyer is already asking.
- Start mid-action, not at the beginning.
- Use a bold on-screen line in the first frame.
Design for sound off
Many people watch muted. Use burned-in captions, strong visuals and clear motion. Our video and motion graphics team builds each cut to read without audio, then layers sound on top.
Test variations, not single videos
Make three openings for one story and run them against each other. Keep the one with the lowest cost per enquiry, then iterate. Track results in your social media marketing reports.
Quick answers
How long should a video ad be?
As long as the story needs and no longer. Many strong ads are 15 to 30 seconds.
